How To Write a Readable Blog Post

How To Write a Readable Blog Post

By at in Blogging - 10 Minutes

Do you want to be a blogger?

Perhaps you’ve already started blogging, but you’re still struggling. 

If that’s the case, then one of the things you’re struggling with is getting people to read your blog posts.

Is that the case for you?

Even if you have one blog post, you’ll at least need to keep your visitors around until they finish it, and move on to other pages on your website.

To be honest, when I started my blog, I already had 10 blog posts that were posted since day 1. 

And I had 30 other posts scheduled for the next 10 weeks, including this one.

So, I had posts that my visitors can read even if I was just a beginner. 

You can do that as well, even with just one blog post, 5 posts, or 10 posts. 

So, how can you create a list of loyal following that will wait for your blog posts and can’t wait to read what you say next?

Then, the secret to this is to create a readable blog post. 

What Is A Readable Blog Post?

A readable blog post is the type of blog post that is easy to read, and easy to scan. 

You can read them easily, and seamlessly. You don’t struggle reading them, and most importantly, you like them.  

Readable blog posts make readers stick around more around your website, and make them believe that your blog is worth their time, and attention.

If you create readable blog posts, then you’ll help readers out there, and help yourself as well. 

So, how can you actually create a blog post that does that?

The short and simple answer is: By creating blog posts that are easy to read, and are simple. 

Once you do this, be sure that your readers will stick around more, and will read your posts.

So, here are my tips on how you can create a readable blog post easily, and quickly. 

Bucket Brigades

You’ve probably seen this technic many, many times before. And its…

This. I just did it. A Bucket brigade is one of the most important copywriting tactics that all bloggers must be aware of.

A Bucket brigade immediately captures the attention of the readers and makes them continue reading. 

Bucket brigades can be used everywhere, in the middle, in the end, or at the top. 

If you use them at the top, then you’ll be able to hook more people and make them read your blog post. 

It’s as if you’re giving them a cliff hanger, but quickly give them the answer to make them stick around.

You can start your blog post with a simple question which answer will be “yes” and that can be considered a bucket brigade.

You can give an incomplete thought in the first line and continue your line of reasoning in the second line.

There are a lot of types of bucket brigades, but they’re all effective. 

Use Subheadings 

This is not only important for SEO, but it’s important for readable posts as well.

Most bloggers out there really don’t know how to use subheadings or are simply too hard-headed to learn.

And I don’t mean this in a negative way. I was like that as well, because it simply didn’t interest me.

But I would’ve done much better on my old website if I followed this earlier.

If you use subheadings correctly, then when readers are scanning your website, they’ll get a general idea of what you’re going to say and of what you’re posting.

The best types of subheadings are ones where you ask “What is an (X)”.

If you do that, then your readers & Google will know what you’re talking about. So, you’ll rank better.

Use Short Paragraphs

I wish someone told me this sooner. 

When I started a blog, I didn’t know that I had to write smaller & shorter paragraphs for better readability.

And every time I saw another blog post owner write short paragraphs, my mind looked a little bit like this “?????????”. 

It didn’t make any sense to me, because I knew paragraphs had to be long. 

They had to be 5 to 6 sentences long. But blogging is another thing.

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If you want to keep readers thirsty for what you’re writing and hook them quickly, then you must write short paragraphs.

Short paragraphs are easier to understand and are easier to read. 

When people are online, there are just too many distractions. Too many things to look at and check.

That is why you have to keep them busy and keep them hooked with shorter paragraphs.

When you read a newspaper or a book, you’re usually in your own bubble and nothing can distract you even if TV is on its maximum volume.

When you’re reading a blog post, that’s another story. There are just too many things to handle, and too many things to look at.

That’s why it’s better to write shorter paragraphs.

TOCS are helpful

If you want to let readers stick around your website more, then TOCs are a great idea.

Table of contents helps readers find out if your post is what they want to read or not.

TOCs help visitors scan the content you’re offering quickly and determine if the information is what they’re looking for.

I personally like TOCs, and every time I find them on a blog, I immediately feel relief.

They’re especially helpful if your blog post is very long and is more than 1500 words and has a lot of subheadings.

If that’s the case then you really need to use them. And they’re quite easy to get as well, all you have to do is look in your WordPress plugins and you’ll find one.

So, what are you waiting for?

Use Images

Images are amazing and they make your blog post much better by the moment you add them.

They make your content look, and feel better.

When I started a blog, I didn’t use images at all, except for my header image.

So, you can already tell that my blog looked like shit.

It didn’t look good, and it didn’t retain readers as it should. That’s why on this blog, I try to use as many images as possible, without making my blog look like too much.

A long time ago, people didn’t actually use images on their blogs. And when they did, they always used a warning saying “image-heavy”.

Now the times have changed, and images became so important.

I try to use anywhere from 2 to 4 images since I only write 1200 words in general. But if you write longer content, then feel free to use more.

Always Use A Conclusion

I don’t know if this happened because I’m a freelance writer, or if it’s just a common thing, but I can never end a blog post without a conclusion.

Be it a two-word conclusion, it doesn’t matter, what matters is I include it. 

All of my clients love conclusions and always ask me to use them. 

And when I started blogging, I did the same. Now it comes off natural for me, and my readers love it.

So, if you want to let users come back for your posts or move on from one to another, make sure to use a conclusion.

It also helps you in terms of CTAs because you can ask them to subscribe to your newsletter, pin your pin, and so on.

All About Readable Blog Posts

I hope this post was as clear and as readable as possible.

I know when I started blogging, I missed out on a lot of unspoken rules and tips, but now I’m learning as I go and helping people learn with me.

So, I hope you’ve learned how to write a readable blog post, and how to make readers stay on your blog longer.

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